Founder's Journey

Yulimade was born from the hands and heart of Yuli — a designer, aromatherapist, and mother of two. Her path has been anything but linear: from studying industrial design in Sydney to building a thriving aromatherapy and skincare brand in Shanghai, then pressing pause to devote herself to family and healing. Along the way, she collected not only gemstones and scents but also stories — moments of transformation, resilience, and rediscovery.

In Los Angeles, Yuli is weaving these threads into Yulimade once again: a studio where design meets ritual, and where crystals and aromatherapy are not simply objects, but companions for life’s quiet, luminous moments.

Inspirations

Every piece of Yulimade carries the memory of a place, a scent, a season. Lavender fields in Provence, the cool air of the Blue Mountains, the golden light over Sedona’s red rocks, the scent of eucalyptus in the Australian bush, the roses of Bulgaria at dawn. These memories are not only landscapes but living energies — woven into the designs, the stones, and the oils chosen for each collection.

The collections are also deeply personal. The Luna Series is inspired by Yuli’s daughter and her bright imagination. Rose Heart reflects the bond between mothers and daughters. Sedona speaks to awakening and courage, while Tears of the Sea carries the whispers of oceans and renewal.

Art & Healing

At Yulimade, jewelry is more than adornment — it is art with a purpose. Each crystal is carefully chosen for its natural beauty and its healing resonance. Essential oils are paired not only for their scent but also for their ability to soothe, energize, and restore. Together, they create small rituals you can carry throughout your day — moments of calm in chaos, clarity in confusion, or warmth when you most need it.

This is where design meets soul: modern, minimalist forms crafted with intention, each piece holding space for your own light, your own story. Yulimade is an invitation — to pause, breathe, and reconnect with what makes you whole.